I build intelligence systems at the intersection of crisis management, strategic analytics, and operational leadership. At a Fortune 500 company, I lead analytics operations where speed matters, stakes are high, and silent failures become expensive fast.
As a Senior Marketing Analyst, I build the frameworks that keep high-velocity operations running smoothly. When technical systems change, I track the impact. When performance shifts unexpectedly, I diagnose why. When opportunities or risks emerge in the data, I surface them before they compound into larger issues.
My work in AI marketing analytics sits at the intersection of crisis management, strategic analytics, and operational intelligence. It's part detective work: finding signals in noise. Part engineering: building systems that surface problems fast. Part strategic advisory: translating technical complexity into business clarity for stakeholders who need to make confident decisions with significant resources at stake.
Beyond day-to-day operations, I've built measurement infrastructure and alert systems that enable proactive management at scale. The dashboards and frameworks I create don't just report what happened. They predict what needs attention and surface what's actionable now.
I lead a distributed team across global time zones, coordinate with data science and marketing leadership, and operate in an environment where small problems can become big ones quickly if left unaddressed. My value is simple: making sure that doesn't happen.
I bring creative sensibility to technical work. I'm a photographer and creator of Space Barista, a long-running sci-fi universe. I serve as Chairman of the American Board of Design & Research, where we're building professional licensing infrastructure for UX Engineers. In a field oversaturated with claims but lacking credible standards, we provide practitioners with a way to prove competency through assessed curriculum and physical licensing, opening doors for non-traditional talent who can demonstrate skills regardless of background. I oversee board governance and organizational structure, working closely with the CEO to scale operations toward thousands of credentialed professionals nationally with plans for global expansion. I've been featured in Computer Arts Magazine and published multiple articles in Tulsa World, including coverage of entertainment and creative topics.
The throughline across all of this? I design systems that solve complex problems, communicate clarity from chaos, and operate at the speed reality demands, whether that's high-stakes business operations, professional infrastructure, or visual storytelling.
I'm at my best when I'm building things that don't quite exist yet—whether that's a new analytics workflow, an AI-powered tool, or a story-driven sci-fi comic about a barista in space. The mix of structure and imagination is deliberate: it keeps my work grounded in business outcomes while still leaving room for curiosity, play, and long-term vision.